GIF: How the way of communications has changed

The gifs have assumed enormous power and have changed the way we communicate.
The invention of printing, the birth of photography, the movies and social networks are the most important steps of the history of communication and gif summarize them all. 
The Giphy COO, Adam Leibsohn, declares that we are "genetically inclined to this type of communication", because our life is based on continuous repetition: from heartbeat to change of seasons, from fashion to history.  In addition, our attention span to fix a concept in our mind is five seconds.
The gif come straight to the point quickly and directly: we no longer need to describe emotions using words that often appear insufficient to explain a certain state of mind.